– YOU’VE ALREADY DONE THE HARD PART

You’ve built the expertise.

You’ve done the work, made the decisions, learned the lessons, developed the opinions, led the teams, built the company, advised the clients, or spent years getting very good at your thing.

People who know you know that.

But someone discovering you for the first time online might not.

Maybe your LinkedIn is mostly company updates, announcements, and the occasional repost.

Maybe you haven’t posted in months.

Maybe you keep thinking you should do something about your personal brand, but the whole idea of becoming a “content creator” makes you want to close the tab.

The problem isn’t that you don’t have anything to say.

Your online presence simply hasn’t caught up with your expertise yet.

– YOU DON’T NEED TO BECOME A CONTENT CREATOR

You don’t need to spend Sunday afternoon writing next week’s LinkedIn posts.

You don’t need to understand every algorithm update, manufacture vulnerability, document your life, or suddenly become someone who loves social media.

And you definitely don’t need generic AI content published under your name.

You need a way to make the thinking, experience, and perspective you’ve already spent years developing visible to the people who should know about it.

That’s where I come in.

– YOU BRING THE EXPERTISE. I’LL BRING THE QUESTIONS AND THE KEYBOARD.

Good ghostwriting starts long before I open a blank document.

It starts with listening.

I want to understand how you think. What you believe. What you’ve learned. What you disagree with. The stories you tell without realizing they’re stories. The things you’ve done so many times that you’ve stopped recognizing them as expertise.

I’ll ask questions, listen for the ideas worth developing, notice the patterns, find the angles, and turn what I hear into thoughtful LinkedIn content that sounds like you.

Not a polished internet version of you.

You on your best day.

So when a potential client, investor, partner, journalist, event organizer, recruit, or collaborator looks you up, they don’t just see your job title.

They understand what you know and why your perspective is worth paying attention to.

– WHAT WORKING TOGETHER LOOKS LIKE

01. We talk.

You tell me about your work, goals, ideas, experiences, and what you want to become known for.

You don’t need a list of content ideas. That’s part of my job.

02. I find the stories and ideas worth sharing.

I listen for the things you might overlook because they’re obvious to you: patterns, opinions, decisions, experiences, questions, lessons, and perspectives that only someone with your experience could have.

03. I turn them into thought leadership that sounds like you.

I develop the angles, write the content, and refine your voice until opening a draft feels less like reading something a copywriter wrote and more like:

“Yes. That’s exactly what I meant.”

04. Your body of work grows with you.

Instead of your expertise disappearing into meetings, conversations, and closed rooms, it starts becoming part of your public reputation.

Over time, your online presence begins to reflect the authority you’ve already earned offline.

– WHAT IT’S LIKE TO WORK WITH ME

The best ghostwriting shouldn’t make people wonder who wrote your posts.

It should make them understand you better.

A few things clients have told me:

“You really captured my voice.”

“I love how organized you are.”

“This was beautifully written!”

“Your work ethic is out of this world.”

And perhaps my favorite:

“Well, that’s a good question.”

I ask a lot of those.

Because my job isn’t simply to make your ideas sound good.

It’s to listen closely enough to recognize which ideas are worth saying in the first place.

– WAYS TO WORK TOGETHER

I keep this simple.

If we talk and I think I can help, I’ll recommend the level of support that makes the most sense for what you’re trying to accomplish.

THOUGHT LEADERSHIP SPRINT | $1,200 one-time

A focused engagement for founders and experts who want to establish their voice, prepare for an important visibility moment, or experience my process before considering ongoing support.

We start with a 60-minute deep-dive conversation.

I turn that conversation into a strategic content direction and 8 original LinkedIn posts written in your voice, ready for you to publish.

Includes:

• 60-minute deep-dive interview
• Positioning + content direction
• Voice calibration
• 8 original LinkedIn posts
• Research and idea development where needed
• One consolidated revision round
• Final polished content
• Delivery within approximately 10 business days

Best suited to launches, fundraising periods, speaking or media opportunities, visibility pushes, repositioning, or establishing a thought-leadership foundation.

THOUGHT LEADERSHIP PARTNERSHIP | From $2,500/month

For founders and experts who want someone to take ongoing ownership of their LinkedIn thought leadership.

This isn’t a content vending machine.

I become a strategic partner in turning your expertise into a growing body of work, from extracting ideas and developing your voice to writing, publishing, learning from performance, and deciding what deserves to be said next.

Depending on your goals and scope, our work can include:

• Thought-leadership strategy
• Positioning + editorial direction
• Regular interviews and content capture
• Proactive idea development
• Research
• Voice development + ghostwriting
• LinkedIn content
• Scheduling + publishing
• Profile support
• Performance analysis + ongoing refinement

Ongoing partnerships begin with a 3-month initial engagement.

After that, we continue month-to-month if it still makes sense for both of us.

You don’t need to decide which option you need before we talk.

That’s what the conversation is for.

– HI, I’M ABIGAIL.

I’ve spent more than 11 years making things on the internet, mostly from behind the scenes.

I started as a freelance translator in 2015 and moved through virtual assistance, community management, social media, content strategy, and copywriting before eventually finding my way to ghostwriting.

In hindsight, the common thread was always there:

Words, people, and the ideas connecting them.

Today, I work with founders and experts to uncover the thinking behind their work and turn it into thought leadership that sounds unmistakably like them.

The part I love most isn’t actually sitting down to write the post.

It’s the conversation before it.

The unexpected answer. The throwaway comment that turns out to contain the entire story. The question that makes someone stop for a second and say:

“Hmm. I’ve never thought about it that way.”

That’s usually where the interesting stuff is, and my job is to notice it.

I’m based in Uruguay and work remotely with clients around the world.

– A FEW QUESTIONS YOU MIGHT HAVE

Do I need to know what I want to post about?

No.

You bring the expertise. Finding the ideas worth sharing is part of what you’re hiring me to do.

Our conversations give me access to your experiences, opinions, stories, observations, and ways of thinking. I turn that raw material into content.

Will the writing actually sound like me?

That’s the goal.

I’m not trying to make you sound like a copywriter, a LinkedIn creator, or me.

Through interviews, observation, feedback, and ongoing collaboration, I learn how you naturally communicate and build from there.

The best response you can give me is: “I could have written this.”

Do I need to become more active on LinkedIn myself?

You need to be comfortable having a public presence, but you do not need to reorganize your life around LinkedIn.

The entire point of working together is to make thoughtful visibility sustainable alongside the work you’re actually known for.

Do I need to choose between the Sprint and ongoing support before booking?

No. Tell me what you’re trying to accomplish.

If I think a Sprint is enough, I’ll tell you. If ongoing support makes more sense, I’ll explain why.

And if I don’t think you need either, I’ll tell you that too.

Who is this best suited for?

I do my best work with accomplished founders, executives, and subject-matter experts who already have something real behind the personal brand: years of experience, strong ideas, meaningful work, and a perspective worth hearing.

You don’t need to be famous. You need to know your thing.

YOUR EXPERTISE SHOULDN’T LIVE ONLY IN ROOMS YOU’VE ALREADY ENTERED.

You’ve spent years becoming the person people call when they need your expertise.

Your online presence should make that clear to the people who haven’t met you yet.

You don’t need to become a content creator to make that happen.

A relaxed, 30-minute conversation about where you are, where you want your visibility to go, and whether I might be the right person to help you get there.
No pitch. No pressure. Nothing to prepare.